Company overview
CRED at a glance
CRED was founded in 2018 by Kunal Shah. It initially built its business around rewarding creditworthy consumers for paying their credit-card bills through its app. The platform has since expanded far beyond card payments. Members can use CRED for UPI payments, loans, wealth products, insurance and selected shopping and lifestyle services. CRED's strategy is mainly focused on financially active and relatively creditworthy customers rather than serving every Indian consumer. It also works with banks and other regulated financial institutions to distribute lending and financial products. Over time, the company has built businesses around payments, lending and wealth management while using rewards to encourage customers to use more services within its ecosystem. Kunal Shah founded the company and led it as CEO until his announced transition from the operating role in 2026.