Business Model
How Does Lenskart Make Money? Inside Its Eyewear Business Model
Understand how Lenskart makes money from eyewear, eye tests, stores, manufacturing, Gold membership and premium products, and how scale is improving profits.
Lenskart
No BS Business Breakdown
Discover interesting companies, the decisions that shaped them, and the strategies behind their success.
Business Model
How Does Kaynes Technology Make Money From Electronics Manufacturing?
Kaynes Technology manufactures electronics for customers across automotive, industrial, railway, aerospace, defence and medical markets. It focuses on.
Kaynes Technology
Business Model
How Does Hero MotoCorp Make Money?
Hero MotoCorp remains centred on commuter motorcycles, a category built around affordability, fuel efficiency and a large service network. It is using that.
Hero MotoCorp
Business Model
How Does Postman Make Money From APIs?
Postman began as a tool that made it easier for developers to send and test requests to an application programming interface, or API. An API allows one.
Postman
Explore MisterStory
What do you want to explore?
01Explore
Company Deep Dives
Understand how a company started, makes money, grows and wins.
Explore companies →
02Explore
Business Stories
Discover the decisions, turning points and moments behind interesting businesses.
Read stories →
03Explore
Strategy
Learn how businesses use pricing, distribution, branding and more to win.
Explore strategy →
Explore by idea
Topics worth following
Fresh from MisterStory
Latest Stories
Business Model
Upstox Business Model: Brokerage, DP and MTF
How Upstox earns brokerage, demat fees and margin interest while separating broker income from taxes and exchange charges.
Upstox
Business Model
How Does Blue Tokai Make Money From Coffee, Cafés and Roasting?
See how Blue Tokai sells roasted coffee, café drinks and wholesale supply, and what its latest filed results say about profit.
Blue Tokai Coffee Roasters
Business Model
How Does Suzlon Energy Make Money From Wind Turbines and Maintenance?
Learn how Suzlon makes money from wind turbine deliveries, project execution and long-term maintenance, using Q1 FY27 sales and order figures.
Suzlon Energy
Business Model
How Does Zerodha Make Money With Zero Brokerage on Equity Delivery?
Learn how Zerodha makes money despite free equity delivery, using paid trading, margin funding and smaller account-related services across its platform.
Zerodha
Company directory
Explore Companies
Find company profiles, articles, people and key numbers.
→
ACKO
Insurance•Founded 2016
ACKO is an Indian digital insurance company offering motor, health, travel, life and embedded insurance products through technology-led distribution.
→
Adani Enterprises
Conglomerate•Founded 1988
Adani Enterprises is the flagship incubator of the Adani Group, developing businesses across infrastructure, energy, airports, mining, manufacturing and emerging industries.
→
Addverb
Industrial Robotics•Founded 2016
Addverb is an Indian robotics and warehouse-automation company providing autonomous robots, storage systems and software for factories and distribution centres.
→
Agnikul Cosmos
Space Technology•Founded 2017
Agnikul Cosmos is an Indian space company developing small launch vehicles and 3D-printed rocket engines for carrying satellites into orbit.
→
Ather Energy
Electric Vehicles•Founded 2013
Ather Energy is an Indian electric two-wheeler company that designs and sells electric scooters. It also operates a charging network and develops software and battery technology for its vehicles.
→
Ati Motors
Industrial Robotics•Founded 2017
Ati Motors develops autonomous electric robots that move materials inside factories, warehouses and other industrial facilities.
One business story every week.
Interesting companies, smart strategies and the numbers behind them.