Company overview
The Whole Truth at a glance
The Whole Truth was started in 2019 by Shashank Mehta. It is a packaged-food company built around the idea of making ingredient information easy for consumers to understand. The company began with snack and protein products and expanded into categories such as protein bars, chocolates, peanut and nut butters, protein powders and other packaged foods. Its products are sold through the company's own website as well as online marketplaces and other retail channels. The Whole Truth focuses on communicating what ingredients are used in each product and avoiding complicated front-of-pack claims. The business is operated by Fitshit Health Solutions Private Limited. Its model combines consumer food-product development, contract or managed manufacturing, branding, digital distribution and increasingly wider retail availability.