Company overview
Chaayos at a glance
Chaayos was founded in 2012 by Nitin Saluja and Raghav Verma. The company was created around the idea of building a modern café experience around chai rather than coffee. Its stores offer different types of freshly prepared tea and allow customers to customise ingredients, strength and flavours. Chaayos also serves snacks, meals and other beverages. The business has expanded through physical cafés in major Indian cities as well as online ordering and delivery. It has also developed packaged products that consumers can use at home. Technology is used in areas such as ordering, customer engagement and store operations. Chaayos therefore combines the traditional Indian habit of drinking tea with the operating model of a modern branded café chain.