Company overview
super.money at a glance
super.money was launched in 2024 as a new financial-services business backed by the Flipkart Group. The company is led by founder and CEO Prakash Sikaria. Its first major consumer product was a UPI payments app built around providing cashback on transactions. The company has since been developing a wider financial-services platform combining payments with credit, savings and other money-management products. Instead of functioning as a bank, super.money works with regulated banks and financial institutions for the underlying financial products. It is operated by Scapic Innovations Private Limited and remains connected with the wider Flipkart ecosystem. The company's strategy is to use frequent payment transactions as the starting point for deeper financial relationships with consumers, especially younger Indian users who increasingly manage their money through mobile apps.