Business Model
How CRED Turned Credit Card Payments Into a ₹2,735 Crore Business
Learn how CRED makes money from payments, lending, insurance, merchant services and cross-selling financial products to its creditworthy user base.
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Explore business models, strategies, founder stories and the decisions that shaped interesting companies.
14 articles
Business Model
Learn how CRED makes money from payments, lending, insurance, merchant services and cross-selling financial products to its creditworthy user base.
Business Model
See how Paytm makes money from merchant payments, Soundbox subscriptions and loan distribution, and how these businesses supported its FY26 profit.
Business Model
Navi combines a profitable lending engine with insurance, investments and a costly UPI expansion. Here is how the economics fit together.
Business Model
See how Niyo earns from travel banking, bookings and Premium, and why zero forex markup does not make every service free.
Business Model
Explore how M2P makes money by selling core banking, cards and lending infrastructure to financial institutions, and what FY25 results reveal.
Business Model
PhonePe leads UPI, but earns through merchant services, financial-product distribution and new platforms rather than free bank transfers.
Business Model
Learn how super.money uses cashback to attract UPI users and seeks revenue from checkout, partner cards, shopping and other financial products.
Business Model
Break down how PB Fintech earns from insurance, renewals and credit distribution, using Q1 FY27 premium, revenue, lending and growth figures.
Business Model
See how Jupiter connects bank accounts, cards, loans and investing, and which parts can generate income for the money app.
Business Model
Learn how MobiKwik makes money from payments and lending services, using its Q1 FY27 segment revenue, contribution and profitability figures.
Business Model
Groww earns through stock brokerage, margin funding, asset management and financial-product distribution while using low-cost investing to acquire customers.
Business Model
How Pine Labs earns from merchant checkout, payment technology, instalments and issuing platforms, with its latest Q1 FY27 figures.
Business Model
How Razorpay earns merchant fees for online checkout and payment tools while keeping processed payment value separate from revenue.
Business Model
Learn how Policybazaar earns from insurance distribution, renewals and customer service, and how premiums differ from revenue.
Interesting companies, smart strategies and the numbers behind them.