Company overview
Myntra at a glance
Myntra is an Indian online fashion and lifestyle company started in 2007. It originally sold personalised products before changing its focus to fashion and lifestyle shopping. Customers now use Myntra's app and website to buy clothing, footwear, accessories, beauty products and selected home products. Its platform carries products from Indian brands, international brands and private labels. Myntra also uses technology for recommendations, personalised shopping, fashion content and delivery services. Flipkart acquired Myntra in 2014, and the business now operates as part of the Flipkart Group. Within the group, Myntra is primarily focused on fashion, beauty and lifestyle products, while the main Flipkart marketplace covers a much wider range of consumer categories.