Neha Bansal

Neha Bansal is a co-founder, executive director and global head of merchandising at Lenskart.

Journey

Bansal is a qualified chartered accountant and brought financial and organisational experience to Lenskart's founding group. Her work developed as the company moved from a small online eyewear venture into a retailer with stores, supply-chain operations, manufacturing and international businesses.

Lenskart was launched in 2010 and initially sold contact lenses online before expanding into spectacles and sunglasses. Bansal helped build finance and control functions and later took responsibility for merchandising. The role covers assortment, design choices and the commercial balance between style, price and inventory. Lenskart's official leadership page identifies her as co-founder, promoter, executive director and global head of merchandising.

Working approach

Her career illustrates how a founder's portfolio can change with the company. Finance discipline was important during early growth, while merchandising became central once Lenskart controlled more of its product and retail experience.

Assessment

Bansal's contribution is less publicly visible than the CEO's but directly affects working capital and customer choice. Success requires fashionable, affordable ranges without creating excess inventory or weakening optical quality.