Company overview
Boldfit at a glance
Boldfit was founded in 2018 by Pallav Bihani. It is a consumer fitness brand that sells products used for exercise, sports and active lifestyles. Its range includes yoga mats, resistance bands, gym accessories, bottles, sports equipment, fitness apparel and related products. The company built much of its early business through online commerce and marketplaces, allowing it to reach customers across India without depending only on specialist sports stores. Boldfit has since expanded its product portfolio as more consumers exercise at home, in gyms and through sports activities. The business focuses on designing and sourcing fitness products, building the Boldfit consumer brand and distributing products through digital and other retail channels. It operates primarily in India's growing fitness and active-lifestyle market.