Company overview
Rare Rabbit at a glance
Rare Rabbit was started by Manish Poddar in 2015 as a men's fashion brand. It sells products such as shirts, trousers, T-shirts, jackets, suits and other contemporary menswear. The brand is part of The House of Rare, which has expanded into additional consumer segments over time. Rareism was introduced for women's fashion, while Rare Ones focuses on children and Rare'z covers footwear. Rare Rabbit sells through its own online platform, other digital marketplaces and a network of physical stores. Its business therefore combines fashion design, sourcing, manufacturing relationships, branding, e-commerce and offline retail. The company positions Rare Rabbit above mass-market fashion brands and has expanded its physical presence as more customers discover the brand through both online and offline channels.