Company Deep Dive
Indian luggage company.
Company overview
Safari Industries is an Indian luggage and travel-accessories company offering suitcases, backpacks and travel products across hard and soft luggage categories. Founded in 1974, it has grown into one of India’s leading luggage brands, selling through retail stores, e-commerce, distributors and its own D2C channels.
Business Model
Learn how Safari Industries makes money from luggage through manufacturing, sourcing, distribution, branding and premium products.
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Strategy
How did Safari Industries overtake VIP in India’s luggage market? A look at hard luggage, distribution, inventory mistakes and the strategy behind Safari’s rise.
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People
Chairman & Managing Director · Acquired Safari Industries
Appointed Managing Director on 18 April 2012.
Acquired Safari Industries in 2011.
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Original Promoter
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Original Promoter · Original promoter
Promoted the business that began as a partnership firm.
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Key metrics
Profit after tax
₹167.76 crore
FY 2025–26, consolidated
Revenue from operations
₹2,047.02 crore
FY 2025–26, consolidated
Company-owned outlets
150+
2025
CRISIL cited a pan-India COCO network.
Timeline
1974-01-01
Started to manufacture plastic moulded luggage.
1980-07-06
The company took over the partnership business later that year.
2011-01-01
2012-04-18
2015-01-01
Included Genius, Magnum, Activa, Orthofit, DBH, Egonauts, Gscape and Genie.
2022-01-01
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