Company overview
NEWME at a glance
NEWME was started in 2022 by Sumit Jasoria, Shivam Tripathi, Vinod Naik and Himanshu Chaudhary. It is a fashion brand focused mainly on Gen Z consumers and is especially known for women's western wear. The company uses data and technology to identify changing fashion trends and introduce new styles quickly. Its products include dresses, tops, bottoms, co-ord sets and other casual and occasion-based clothing. Customers can purchase products through NEWME's website and app as well as its growing network of physical stores. The company is building an omnichannel model in which digital discovery, technology, inventory management and branded retail stores work together. Its main target market is young consumers looking for frequently changing, trend-led fashion at accessible prices.