Aman Gupta

Aman Gupta is a co-founder and promoter of boAt who serves as a non-executive director after stepping away from the chief marketing role.

Journey

Gupta is a chartered accountant, studied at the Indian School of Business and worked at Citi and KPMG. Before boAt he was involved in several consumer-electronics and distribution ventures, some of which he has publicly described as unsuccessful. Those attempts built his understanding of pricing, channels and branding.

He co-founded Imagine Marketing, the company behind boAt, with Sameer Mehta. The brand launched in 2016 with mobile accessories and expanded into audio products and wearables, using online marketplaces, local pricing and visible marketing. In 2025 Gupta moved from chief marketing officer to non-executive director as Gaurav Nayyar became CEO.

Working approach

Gupta's strength has been accessible brand communication and quick response to consumer trends. His own account of failed companies before boAt supports a learning-through-repetition narrative without turning every attempt into a claimed success.

Assessment

He helped make boAt a widely recognised electronics brand. In the current role, his responsibility is strategic and board-level; execution should be attributed to present management rather than the founder alone.