Company overview
boAt at a glance
boAt is an Indian consumer electronics brand built by Aman Gupta and Sameer Mehta. The founders began developing the idea before the brand's commercial launch in 2016. boAt initially focused on affordable mobile and audio accessories and later expanded into earphones, headphones, wireless speakers, earbuds, smartwatches and other wearable products. The company sells mainly to Indian consumers through its own website, major online marketplaces and physical retail channels. Its products are positioned around a combination of technology, design and accessible pricing. boAt is operated by Imagine Marketing Limited, which manages the brand and related consumer-electronics activities. The company has grown by building a large product portfolio and using online marketplaces, digital marketing and offline distribution to reach customers across India.