Sameer Mehta

Sameer Mehta is the co-founder, promoter and executive director of boAt's parent, Imagine Marketing.

Journey

Mehta studied commerce and developed experience in trading, distribution and consumer electronics. Before boAt, he worked with Kores India and co-founded Redwood Interactive, which operated the RedGear gaming-accessories brand.

Mehta co-founded Imagine Marketing with Aman Gupta and helped launch boAt as a consumer brand in 2016. He focused on product, sourcing, technology and operations while Gupta led much of the public marketing. In 2025 Mehta moved from CEO to executive director when Gaurav Nayyar took over as chief executive. Official company material continues to identify Mehta as founder and promoter.

Working approach

His background brought supply-chain and category knowledge to a brand built largely through online channels. Product cost, supplier quality and launch speed were important counterparts to the company's marketing.

Assessment

Mehta's contribution is the operating and product structure behind boAt's brand growth. As executive director, he remains closer to strategy than a non-executive founder, but current management should receive credit for day-to-day results.