Company overview
FirstCry at a glance
FirstCry is a baby, children and parenting-focused retail business launched in India in 2010. It sells products such as children's clothing, toys, diapers, feeding products, nursery products, footwear and maternity-related products. Customers can shop through the FirstCry website and app or through company-owned and franchise-operated stores. FirstCry also distributes products through general trade channels. Along with products from outside brands, it sells several private and owned brands focused on children and parents. The platform has also developed parenting content, community and educational services. FirstCry is operated by the listed company Brainbees Solutions Limited and has expanded into selected markets outside India while maintaining India as its main business market.