Amitava Saha

Amitava Saha is a co-founder of FirstCry and the founder and chief executive officer of logistics company XpressBees.

Journey

Saha trained as an engineer and built experience in operations and supply chains. He joined the founding group of FirstCry in 2010 and helped create the logistics capabilities needed to deliver baby and children's products across India.

FirstCry's delivery operation developed into XpressBees, which was separated as an independent logistics company in 2015 with Saha as founder and CEO. XpressBees expanded from e-commerce parcels into business-to-business, cross-border and supply-chain services. This makes his current operating identity different from the supplied generic FirstCry founder title.

Working approach

Saha's career centres on converting an internal operating capability into a standalone platform. Logistics performance depends on density, routing, hubs and service reliability rather than consumer marketing alone.

Assessment

He contributed to FirstCry's early fulfilment and then built a broader logistics business from that base. XpressBees' durability rests on network utilisation, delivery quality and disciplined capital use in a low-margin sector.